Name: Moby Live Session: 3 ways to win BFCM with Moby.
Uploaded: 2026-10-14T16:43:05.507Z
Duration: 32 min 24 s
Description: Moby Live Session: 3 ways to win BFCM with Moby.

Transcript for "Moby Live Session: 3 ways to win BFCM with Moby.": Alright. Hey, everybody. It's good to be back here. I know, I was out I was out this past week traveling a little bit, meeting with some of our customers in Australia, which is a which is a cool experience. So we're back this week. I know AJ should be on here in a minute too. He'll be back. He's been traveling a bit as well. We have a we have a packed week this week. It should be super fun. Today, we're gonna talk through a bunch of really cool powerful use cases around Moby or BFCM. So the goal is that, you know, there's there's different things that everybody can pick up from and learn and dive into today, so it should be super awesome. And then Thursday, if you haven't registered yet, will be a really cool session with, Austin. He's on the... He leads marketing at Dixon Flannel Company, one of our large customers, and he's just super in the weeds of Moby doing a bunch of really cool use cases. We learn a lot from him as well. So tomorrow's session will be a really awesome session if you haven't registered yet, either. Yeah. Feel free to throw some fun stuff in the chat. We love seeing that, and I'll, I'll get started in here in in just a minute. We'll give people a few more minutes to join, then I'm gonna jump in. We have a lot to go through today. We'll be... It'll be a packed one. Alright. Let me get a few things ready here on the side for you all. Alright. Alright. Alright. Let's do it. So the first... So here... Here's kind of the overview for today of the the topics we'll cover. We'll see how much time we have. Feel free to throw questions in the chat throughout. We're gonna talk about Shopify landing pages. There's a lot of work going on on that front. We're gonna talk a little bit about, custom dashboards and reporting and some new really cool things there. We're gonna talk about media buying, actions, automations, and and some new stuff coming on that front as well. And then there's some other cool stuff if we have time too, including, Klaviyo MCP. That's one that's hot off the press. It's in the connectors. I'll show you all of that, but it should be even... It'll be really even easier now for... To use Moby to just manage a lot of your Klaviyo strategy and take action that way as well. Looks like AJ is here too. What's, up, guys. I am back. AJ? How are we doing? good. I'm just off a sixteen hour flight back in the office. Very excited to. be here. Yeah. We've... I've... A lot of the team's been all over the world this past week, so it's good for us to be to be back. I was I was telling everyone too, AJ, that we have two sessions this week. So I was talking about Austin's session tomorrow with Dixon, which will be... Which will be really great that everybody should register for, as well. But with that, I can jump in. I'll start showing stuff. Amazing. Throw comments in the chat whenever everybody... And then, AJ, feel free to just cut me off whenever you wanna jump in, and talk about stuff. Nice. Alright. Alright. So the first thing... I'm gonna share my screen here. Let's go here. Alright. So the first thing I wanted to... Here we go. To talk about a bit is building landing pages, with Mobi and and show you guys a a few really cool examples of what's possible with this. But the first is overview the feature high level and and why it's exciting. I created this little Mobi app... Artifact that we'll share. And, really, what this unlocks is Mobi helps build better landing pages, faster. And if you can build more landing page for your shop during this period, it's going to help you convert more of that traffic that's coming to your site. And by increasing that conversion rate, you're gonna be able to create some some incremental revenue. So it's a really easy way just to start to unlock more during Black Friday, Cyber Monday. Some of the best practices as you start to build these is giving Moby a few reference points around maybe a picture or a page or your current website, and it's very, very easy to build these landing pages. We've done all the hard work on the back end, and a few cool examples that that we'll show, but just a few cool ways to get started are building a landing page for a winning ad, telling Bobo you wanna create a landing page, including just referencing the ad you wanna build the page for, and then giving it some examples of what you want that page to look like. You can also create a page for one of your best selling products, or you could just be like, hey. Like, we really like this landing page that that a company is doing. Can you build a landing page like this, for us featuring some of our stuff, featuring our brand, and what we can bring that to life as well? So just a few cool examples here. Super, super easy to publish these. When when you have the automate plan, you can publish them directly to Shopify if you have Shopify. But even if you don't have Shopify, you can grab the HTML code, and and publish them manually. And then we do have two really new awesome knowledge base articles around this as well. So we'll share this out, but we have all the documentation to help you guys get started with this. With that, I wanna show you two really cool examples of these as well that I've been working on, from my shop on the side. So the first one here is I wanted to build a landing page for our SugarSkull headset cap, one of our best selling products. We're a small scrappy shop, so we currently don't have a ton of landing pages today. So I was working through that with Moby. You can see the simple prompts I gave here. It asked me some questions, and then it started to build, that draft. And there was, like, one point of feedback I gave Moby, and it was that I wanted to use this really cool image that I made with Moby previously for the hero of that page. So I just told Moby that, and literally in ten minutes, I have this page here that Moby created. And you can see it's it's native to our website. I'm gonna be able to publish it to Shopify in just one prompt, but look look how awesome this is. And you could see it's beautiful. It goes in. It features our product here. I can change the color. It even pulls in, all of. our reviews directly from Klaviyo, so connected to all of that. We have the customer proof, but just like a really, really cool example of how easy it is to build a high quality page, literally in, like, five to ten minutes. We don't have the direct integration. There's a question here in the chat. We don't have the direct integration like we do with Shopify, with WooCommerce yet to just publish these directly, but it it shouldn't be too couldn't... hard. So so you can circumvent that. Honestly, Yeah. Mobi's great at landing pages and coding in general. Just building beautiful stuff, and it's optimized for conversions. So you can ask... Give... Ask Mobi to build you a landing page for WooCommerce, and then give it admin access, like, log in on the computer... On the desktop computer to Woo, and what we will just figure it out. Like, what we will just publish these... It will take the code. It will deploy it to Woo, and it will work. I mean, let us know, but it should work. I've done much more complicated projects in deploying a land based to commerce. That's a really good point. I'll I'll call out the computer here. So right here in your corner, you can see Mobi has its own computer. It can spin up. So in that instance, you can tell Mobi to use the computer to do that. It's just gonna ask you to sign in to WOO there, and then it should be able to go in and and figure it out. It's a really, it's important to note that computer is per user per shop. So, basically, every one of you guys that has a a a Triple Whale account and you have a a brand, you'll get a dedicated computer in the cloud that is basically your computer. And when you log in here, it stays logged in. It is also secure. We've worked a lot on this. And so, if you have your WooCommerce, you log in once, you're not gonna have to log in again. It does the two two FA, and all that gets saved on a local computer similar to to Muse and to GrokBot. So Mobi really can do anything you can do on a computer. Mobi can do as well right now. Yeah. It's awesome. We've... I... I've been using this a ton internally just as I'm using Moby to do more across different things, including stuff for this this webinar and helping me build these webinars quicker and all of that. Leaning into the computer is something that just really unlocks that that next layer of value with AI. Alright. I wanna show one other cool example, and then we can keep going. So this was another example of... I wanted to make a cool landing page for another one of our products. And you can see here, I'm even starting to just reference the previous landing page I made. Like, I love this hero. Let's let's lean into this. And just by giving Moby these examples... And then you could see here, I wanted to work with Moby on making the hero image look really cool. Moby is incredible at creative generation, so this is an example of me just working with Moby, making a really cool hero, and then Moby is able to bring this page to life super super simple and super easy. Then Moby was even really helpful in creating the copywriting for this page as well, and it's just another example of how Mobi can bring this to life. I see we have a question in the chat too of step by step, best practices. You can just ask Mobi, but I'm gonna share this guide that we created. It's actually extremely simple to build these. It's really as simple as just telling Mobi that you wanna build a landing page and describing some of the stuff you wanna see in your landing page. It's it's that simple, but we'll share this guide that I made over here. And we have the knowledge base articles, and just just ask Moby. Very, very easy. Alright. Awesome. Perfect. Perfect. Let's see if there's any other questions around landing page. My mobile is. building it. out. They are fully built out. So all the functionality, the add to cart works, the the the... They're sticky on the bottom of the page and mobile when you... Like, we've we've gone through this. We're... This is purpose built for ecommerce and for you guys. So, yeah, it has all the best practices of what a converting page does and all these actually work. You can check out on this page. Yeah. Full full functioning... Yeah. Full... And, like, once you publish it, you know, native to your Shopify, this is a real full functioning landing page. And you can see in in this example too, I even connected it to our Klaviyo reviews. So, like, this is full functioning as well, and I can sort through these reviews, and it can connect to, the other tools you have connected to your Shopify like that as well. And and, also, the pixel gets auto installed in any one of these. So you can actually ask Moby how the landing pages are doing and build a dashboard off of it. In terms of the providers, I'll be honest. I moved right now recently to Opus five point five as my default model. Moby is amazing with Opus as well as OpenAI, but I would suggest that we wanna move to Opus 5.5 right now. It is, especially for creative work, that Mobi is unbelievable. Also, show show some videos. But Mobi right now is, yeah. 5.5 is just a beast right now in Mobi. It's a beast also in Clovis. It's a beast in Mobi. It's it's so good. I I have some cool examples. I I also have been using 5.5, for most of my work. I will say these two examples, I did build with just the standard OpenAI 6.1 model, but I... I've been using Opus 5.5 for a ton of different things. With that, let's let's jump into the next use cases. So that's the first section we wanted to cover around landing pages. After this, we wanna talk a little bit about, custom dashboarding. Let me... Yeah. Here we go. K. We can see this. I wanna talk a little bit about how Mobi can help you build, custom interactive dashboards and and things just to help you through stuff like this. So here's an example, and and here I am using, Opus 5.5. First step of, like, this example I'm showing you here is I'm actually asking Mobi to forecast my daily revenue for every day through December 31. So I wanna build a daily forecast through the rest of the year, through this holiday season. And this is something that Mobi's actually really incredible at. A lot of people don't realize it, but Mobi has, incredible multivariate forecasting capabilities and, like, real data science models built into the back end, something our teams actually spent a lot of time building out. And it's it's as easy as asking Moby to build a forecast, whether it's a daily forecast, Ethan, an annual I. can I can I jump in here. about a bit? So there... Yeah. Just like there's LLMs, there's time series transformers for basically large models that look look at a lot of time series data, try to figure out the next token. And there's two very, very, good models. One is from Google and one is from, Amazon. And we both, deployed them in Moby, and we fine tune them on the corpus of triple data. And so they are purpose built for ecommerce. They can forecast the hours, the days, the months, and the years. And they can... They also do multivariant forecasting. So if you ask to forecast your revenue, your new customer revenue, return of customer revenue, ROAS, new customer ROAS, it takes all those into account together to forecast each one of the metrics. It's very good. We also have forecasting as a separate product and tool, but the the the time series transform forecasting is basically a whole new product sitting inside of triple l, which does really, really well at seeing the future. And so it it it doesn't see the events that you're gonna do in the future. It does see... It does know Blackfire, Cyber Monday isn't aware of those, but if you have a certain specific sale, you may wanna adjust it afterwards and tell it that you have that sale, and then we'll figure out how to adjust the models. But it is a it's a feature that's hidden that we need to talk about more. Yeah. Super, super powerful feature. So... And you can see here the first step is I'm just asking it to build out the daily forecast. It's starting to build that out through the rest of the year, the low estimate, the forecast, and the high estimate. And then from there, maybe I want to do something with this and turn this into, a daily pacing dashboard. So I'm just asking Mobi to build a live pacing dashboard that we can use to track our pacing versus this forecast every day through the end of the year. Mobi thinks through and brings that to life with Opus, and we could see here now I have this interactive live dashboard. Today is the first day, so you could see it's not loading these ones up here yet just because it's waiting for today to finish. But now I have this awesome interactive dashboard that I'll be able to use every single day to look at how we're performing versus this forecast. You can build in any goals or anything into this very simply as well, but super, super easy to bring something like this, which would have taken a ton of time and effort, to bring this to life in the past. Now I can bring it to life in Moby, and start using it every single day in literally ten minutes. Another... I just wanna call, two more things. Yes. So Justin asked, does it connect to your marketing account? The answer is no right now. So what the forecasting models we built do is they take time series data, say, last three years, last five years. If you're a a shorter brand, maybe it will be twelve months. How much data you have? And I'll try to figure out the next point like a like a GPT next point on the on the chart. It's basically out... Use it as the basis of what the basis... What the floor would be, and then you would add in your marketing. Now if you... If your marketing account will look similar this year and last year, Moby already has that into account. But if there's something new, hey. There's another product drop, another line that Moby doesn't know about, I I would I would use that to adjust and then put put your input on top of this model. So I I think it's a... It's an amazing base model to start with with you guys iterating on top of it. And another important point about, again, the dashboards and the apps, I think we've spoken about this multiple times. I I had the promotion meeting, like, a brand new $3,400,000,000, and he built, like, a monstrosity construction with, like, Claude and BigQuery and, like, other stuff. And the dashboards updated once a week and Netlify, and every single time they updated, Yes. Yes, they. cost tokens. It was like a whole thing. I'm like, you just do it here, build a dashboard, and it calls your live database, which is underneath, Triple Whale, which all of you guys have. You will have a data warehouse underneath here. This is the most integrated tool in Moby, I think, which is just building amazing dashboards and our... And and command centers to really run your business on. It's a it's a really great point. To AJ's point too, like, you'll use a little bit of usage when you build the thing for the first time, but then once it exists, you can... You're not using AI usage anymore just to interact with that dashboard and refresh the data. Think just it like. this. Everyone's vibe coding or trying to vibe code all their SaaS tools, but we gave you a vibe coding tool in Triple Whale to vibe code whatever you want, basically. And, yeah, they will cost a little bit of token stability to one of these, but then they're static. Like, they they just pull the data every single time. I live in. these. I have one for Triple Whale's booking dashboard. I have one for Triple Whale for mobile usage. So I see every day how our usage is going up, and I live in those. Yeah. We... It's like we don't we don't have other BI reporting tools. Like, we're building all of this stuff in our triple o for triple o, and it's it's awesome. We can move so fast because of it. Here's another cool example too. Like AJ said, these are interactive. This is more than just a dashboard too. You can build things to really help you run your strategy. Here's an example of a growth playground. I just asked Moby to look at the last thirty days, update it every day, pull pull our baselines for these three metrics, traffic, conversion rate, average order value, and then create, like, a dynamic interface where I can play with these numbers. And I can see, like, oh, if, you know, if we increase our traffic 5%, maybe our conversion rate drops a little bit because of that. But we know, you know, we're also pushing our average order value. Like, let's see what that results in. Okay. That would result in an incremental a $154,000, a month. And, like, this is an example of just an interactive app that you can build with Mobi to help through a situation like that. Another similar example is maybe you wanna inform your bundles and you figure out, you know, what what is your bundling strategy. You could ask Moby to build something like that really easy with just a simple prompt like this, just like you would talk to a teammate, and Mobi can bring that to life here. Here, you can see I can click on, and I can see my products, what products are most often purchased with those. I can easily click through this dashboard and use this to inform my strategy. So these things that would take so much time and effort or require another tool in the past to build, you can build these interactive apps, literally in minutes with Mobi. Alright. Awesome. We'll keep moving. There's some other cool stuff to show. The the other thing I wanted to call out is that on the Moby home page, when you go... You can build custom apps, but when you go down on the Moby home page and click apps, we're starting to just offer some of these, like, really cool, powerful, out of the box apps as well for you to play around with, so definitely worth just exploring these, setting these up. You can make copies of them and customize them, but just a cool way to get started if you if you don't know where to start. Also, I I would suggest if for for BFCM or for pre BFCM, if there's numbers you're looking at and things you're trying to get, just build a command center for yourself, around a little bit. And you can add date pickers. You can add... It it it will pull data live for you. You can have... We'll be analyzing it in the dashboard for you as well. So it's... It's awesome. on. It's awesome. Alright. Cool. I'll keep moving so we can keep showing some cool stuff. Let me pull up this. Yeah. Okay. I would say just just, like, I I saw someone ask right now about the BFCM dashboard. Describe it. Describe what you wanna see, the dream dashboard you wanna see, and what we will build it. We do have, either we do have to do a better job. It's... I I think it's a good idea. Maybe we'll work over the weekend and send out a a package of cool dashboards you guys can copy paste. We'll work on that. Yeah. We can we can do that here. Let me pull up... I, I lost my tab real quick. I will pull it. You think I go to video for a minute? Can. I can I go to video? Guys, I've I've. been having. a a moment here with video. I don't know if anyone follows me on x. You guys just saw a lot of my random videos. I wanna I wanna play one of those videos. Mobi has crossed the threshold. I think it's currently the best video producer as an agent in the world. I wanna show two, two videos, but really I'll only show one, and then I can send one out afterwards. Let's go entire screen. So I I asked Moby. I'll show you how the process was. I just asked Moby to make me a Hollywood style trailer for Triple Whale that's similar to the Silicon Valley TV show, and that was it. That's all I asked. And then I went through a couple of things because I wasn't saying ROAS right, So I went through a couple of iterations, but here is the final video. And I think it's just... It's unbelievable. This is another one. I'm built for Moby. I'm gonna do this one. Can I see my screen? Yep. K. Can we hear anything? I I think the sound doesn't come through great on Goldcast, but that's okay. Is the sound not coming through? No. Oh, it sucks. Okay. Fine. I can't show this without sound. But I'll send this video out. It's unbelievable. This video is unbelievable, but what's even crazier is I actually made... And, again, this is not very ecom specific here, but Moby made me a thirty minute video, on this portion of the bible because we are Orthodox Jews here. And, it it works. Like, this whole video, it makes sense. I sent it out to my parents, and they're proud of me. It's really... It's crazy. It did the research. It wrote... It it... Basically, what it did in order to build this film... Actually built this out to see how powerful this agent has gotten right now. I have it working on more stuff for me. Oh, then by the way, I sent OpenAI and and Anthropic the links so they could see. Opus is much better than OpenAI right now at this. So I had Moby build out the making of the film. So you guys can see over here, what Moby did to do this thirty minute film, it produced 35 c dance clips. It used 11 Labs. We added 11 Labs into Moby right now. It it cut 236 segments. It rendered screenshots and animations. And over here... And I did the research. So here you can see all the clips it built to make that video, and then all the c dance, so it's all the 11, parts it did, and then, all the. animation that we did, and then all the sources that Moby gathered, and the research it did. Oh, and then an important note, how do you actually get to this power in Moby? We added this feature called target. We didn't tell anyone about it, but it's live. If you have a huge a huge, job for Mobi, like, redesign my whole website or go over every piece of inventory and forecast it. Like, a really large task, Target is your is is your friend. Target will literally run for... Stop sharing. Target can literally run for hours, days. Actually, we don't know what the limit is on Target. Indefinite. So I would say for video, everyone should test out Mobi right now. And if there's a a a a great way to start is if there's a link to a video you like in a Facebook ad or a YouTube ad that you like or an x video, Grab that into Mobi and just say, Mobi, please copy this and make me something like this. Yeah. We'll send over some example prompts for Mobi. You can ask Mobi to use, like, CDense video, audio, or ElevenLabs audio depending on what type of video you want. It could be fully animation. It could be fully real people. Really, the the sky's the limit on what Moby can do with video. It is... I think we're gonna launch a specific funnel for long form video. I don't know if there's any agent in the world that you have to... Actually, someone sent me right now another another version of this where he made an hour video with Moby as well. So, yeah, it's been crazy. Yeah. We... And, like, we're even... We've even hired, some awesome, like, video designers internally that are just only using Mobi to start to help us create more marketing and high quality videos for Mobi. So we're really trying to push all the boundaries here. And over... We're gonna start to share a ton of this with you all because we know creating video, there's a ton of opportunity, but it's also... There's a lot of new challenges with it beyond, just images. So lots and lots of stuff coming around this. Alright. I'm gonna share a few more things, and then we'll we'll wrap it up. Alright. Here we go. Okay. Cool. The last section of of stuff I wanted to share was just around, media buying, and just how you can start to fine tune and and make better decisions around here during Black Friday, Cyber Monday. So the first thing I wanted to call out is in your attribution page, now at the top, there's these suggested prompts that you'll see, and these are customized in real time based on, like, the actual data you're looking at. So whether you're looking at this view or you're looking at meta specifically, these are customized in real time for you to click on and use this just to, like, dive into your insights and and really understand and get to the bottom of the data here. So definitely play around with these, and start looking at at these, these suggested prompts in the attribution page. They're also in the summary page as well. And then a few other things I wanted to call out quickly is that, one, if you haven't yet, a ton of users are starting to use Mobi to take action, on their advertising strategies in Meta and in Google. And this is an example of an action card. You can see here I'm just asking Mobi to increase the daily budgets for 20% for these campaigns that meet this criteria, and you get a very simple action card. You can review the reason behind everything and choose to approve, reject, or discuss with Moby. But a ton of users are starting to lean into this to take actions with Moby, and we're really investing a lot to make sure that you can do this in a trusted way within Moby. This is another example, here. Yeah. give me one second. Someone asked about, models for your, ecommerce brand. Yeah. You can actually produce models once and ask Moby to, like, like, go ahead and produce models with an image model. And then next time you ask Moby to build a video, tell it to reference it. Now Moby has full access to everything Moby built in the past, and it's fantastic with this memory system. And so, yeah, you could totally build, like, your five, six models and, either save it as a skill or just tell me to reference them in the future and then use them consistently, for for your new shop. It does relates to actions also. So we've added, like, I don't know, 70 Shopify actions, I think, recently. Yep. So, basically, everything Shopify... Everything you can do in Shopify, you can do in on TripOL. You can put blog posts. You can update your theme and roll back your theme. And, also, we've added the Klaviyo full MCP. Right? So you can do everything you can do in Klaviyo, whether it's update a flow. Is that one of the next examples? You can or no? Yeah. I was just gonna show at the end that, like, when you go to Mobi in the connection hub, here's where you can see the connectors. So definitely connect... Just can't spell. Connect Klaviyo, and you can start to do more of that strategy. And then like AJ said, a lot of the Shopify, actions are automatically built in now. We'll make sure we we share some clear documentation with you all just to help you lean into that more. But we know these are two extremely important areas that you you wanna get works on with Moby, so we've... There's a ton of new updates as of today for you to lean into there. Alright. Cool. The last thing I would just wanted to show a preview of real quick is we know that, like, you can take simple actions and and start to automate simpler parts of your media buying here with these actions in Moby. But we know too when it comes to really just automating larger parts of your page strategy, like, things get a lot more complicated, and and you really need, like, a dedicated system for that. So this is a little preview. We'll be able to go... If if you're interested, like, we definitely want you to meet with our team to learn more about this offline. But we are building, like, a dedicated workspace all focused around media buying. If Justin is still here too, he's definitely one of the... One of our users around this that's fully fully leaning into it and automating a ton of his media buying. But I just wanted to, like, preview and and let everybody know that we are building this dedicated workspace for you to manage, understand, and operate your media buying strategy in a trusted way, with Mobi. And this is something that we're really, really dedicated and focused on getting right, and we know there's a massive, opportunity to help help you all with this and really build these AI first media buying strategies, to scale. Guys, thank you very much. Ethan, this is amazing. There's a lot here. Mobi does a lot. I would say the funniest thing Mobi does today is videos. I'm been playing with it a ton. You guys should definitely play with it. Ethan, why don't we send out afterwards... I'll send out, we'll send out an email to everyone on the webinar with some. prompts that I use and some examples that people can build some cool videos. They are just really fun. Half an hour videos are not cheap to build, by the way. They cost us internally to triple... They cost us about $500 to build half an hour videos, but I don't know why we build a half an hour video to promote ecommerce. They are fun to play with. I I am. thinking. my my. my kid's school needs a token budget. That's what I'm thinking right now. We'll start with... I wanna share. We built the awesome, like, one minute long video around Mobi too. So I'll share that in the follow-up because, there's lots of fun stuff with that too. Yes. Thank you. for coming. Awesome. Thank you all.