Name: Moby Fireside Chats with Aj: Felix Leshno, Co-founder & CXO of Underoutfit
Uploaded: 2026-09-24T17:01:29.405Z
Duration: 38 min 52 s
Description: Moby Fireside Chats with Aj: Felix Leshno, Co-founder & CXO of Underoutfit

Transcript for "Moby Fireside Chats with Aj: Felix Leshno, Co-founder & CXO of Underoutfit": Alright. Hey, everyone. Welcome to the session today. This is gonna be a fun one. Sorry for being a few minutes late too. We're just all coming from other areas. But, but, yeah, feel free to throw in where you're coming from in the chat. We can get the chat going. And then I'm gonna be joined by, Dylan today and then Felix, who is who is a cofounder in CXO, one of our awesome customers under Outfit. And we're gonna have a really just awesome immersive conversation with him today, and it's gonna be great. What's up, Hi, Felix? everybody. How are we. How are you? doing? I'm doing great. I'm doing great. I think we can, kick things off. You just wanna tell everyone here just a little bit about yourself and and your background and a little bit about under outfit. I think that'd be a great starting point. Sure. I'm, I'm Felix. I'm a long time entrepreneur. Several businesses started way back long time ago as an affiliate. Used to work with all the biggest retailers back then. I actually was one of the biggest affiliates with Zappos when they launched. You can imagine how how back it goes. Since then, worked with all the biggest retailers back then. Then I switched to another business, EdTech company, which I founded about seventeen years ago, which still exist and works and very big company. And, five years ago, I decided to go back to retail, and we founded I cofounded Under Outfit. We took cofounders. So I come from the online and the marketing, side of the business. My cofounders come from the product. They've been designing and creating intimate apparel, which is under outfit is is what we sell for thirty years for the biggest brands you know, from Victoria's Secret to Lululemon, whatever. Any brand you'll name, they probably worked with. So yeah. So that's what I'm doing the last five years under outfit and, growing that brand. That's amazing. That's amazing. And when did you when did you first start using Triple Whale? Like, when did you meet Max and AJ? When was that? I think when they are there were only three people, all the founders. So I I think I'm one of the first, and I met AJ. I I think it was on Twitter. AJ posted something, and I reached out to him. And, back then, it it's it's nothing to compare to what we have now with Triple Whale, but all I wanted is a dashboard that will show and connect to all the sources we have. And that's what Triple Whale, was back then And been working with Triple Whale since then, and I think I don't know. It's three, four years, something like that. Yeah. Yeah. Four or five five years. Yeah. Yeah. It's it's been a journey. You've seen the product evolve and grow a ton. I've seen it. Yeah. And, yeah, I've been working very close with triple l, seen everything, what happens to the light here. And, yeah, it was fun, watching and seeing how the this company evolves and grows. Really amazing. That's amazing. That's amazing. We appreciate it. And you are not only one of the longest time customers, but I think you're somebody that uses the product to the... It really just pushes the capabilities of of Triple Whale and and the AI, and you're you're never afraid to jump in and just, like, try all of that stuff out and push the limits. So I'm I'm curious too. I know there's a lot of ways we can dig into, but whatever... What are some of the ways that you're using Triple Whale today? What are the some of your favorite things that you're doing in Triple Whale? So if I have to to think about what we use it the most is, of course, the creative side, because when when the Mobi side was introduced and all the AI came in, We were using different AI tools, and Mobi eventually with the models it integrated was the best. It's still the best for us. So for I'll I'll give you the best example. So we are intimate apparel, brand, and we used to do a photoshoot every three months. And I think we we didn't do a photoshoot for a year now, almost a year, because, basically, we create the lookbook on the website. I'm not talking about the creatives for social media or the paid media, credit. So we create a lot of, of what we need, with Mobi or with we we create photoshoots, small photoshoots in our offices, like on a phone, and then we put them with Mobi. So that's the biggest thing that's the biggest thing that changed for us. We don't have this expensive photoshoots anymore, that we used to have, like, three, four, models. It usually ran two days and then, you know, makeup artist, hair artist, the photographer, the studio, stuff like that. So that's a big change. And then the second one, which is lately, is basically analyzing every aspect of our business. Because, again, Moby is and triple worlds connected to every source, every data we have, and and and that's what we use it now. And, and, actually, the news case study, is landing pages, which is amazing, Okay. which is amazing. It's insane what it can do, and it's insane how we use it. Basically, every idea I have, I just throw it to Moby, and let it work and then come back thirty minutes later or an hour later or sometimes when I'm busy a few hours later. And I have a new campaign with ads and landing pages. So that's what it is now. That's incredible. We were... Dylan and I were showing people some of the landing page features the other week. Yeah. Like, what is... Tell us, like, how how easy is it? Like, what what do you tell Mobi when you wanna create a landing page? What is that like? So in the beginning, we were so what we're doing right now is basically think about new angles. So diversity of creatives and everybody that's everybody spoke about it enough. But diversity of creatives comes with diversity of the content you show on a landing on your landing page. So our our PDP product pages convert very well, and they are long and that there's a lot of content there. The way we market our products is a bit different than most of the pages you'll see there. But since we started, creating a lot of diversification in our ads, we needed more and more landing pages to to to to connect the the the dots with the funnel from the ad to the landing page. And, I think it's, like, it's really improved with the last model with the with the GPT Astra. Mhmm. And so what we did in the beginning is just making sure that Moby knows our brand guidebook, which is the fonts and the colors, nothing more than that and and the logo. And just gave it an angle, or what we do sometimes, we give an ad saying we have this ad. It works well. Create a landing page to show that angle, and it gives us one version. And usually within one or two versions, it's perfect. And it's also uploads it to Shopify, so it's it's live immediately, and that's it. So that's the whole process. So or if we don't have an ad but we have an angle in our mind, I'm just gonna say the angle, it'll create the ads and the page. And and and, you know, I I was just sitting on our campaigns and I just we have a lot of tests. So we have two ad sets, one with with normal PDP and one with the landing page, same ads. And I just was thinking the ad sets with a normal PDP because the landing page, most of the time, wins. And when it it doesn't win, it's usually we need to change something on the page or the ads, but it's it's really fast. It's it's it's it's incredible even to understand how freeing it is to be able to articulate as a marketer your ideas into the entire thing immediately from. ads. I feel I feel like your team from talking to you, your team from fully leaning in has unlocked this feeling of, like, creative freedom around the tool and just having fun with it almost too that I. think that's super interesting. One of the prompts that I really like asking Mobi or seeing people use effectively is just simply saying, like, hey, Mobi. Go look at all my ads and then see how aligned the ad is to the the CTA, the landing page. Yeah. And a lot of times, so we can say, like, hey. This is going to the wrong product. This is just going to your home page. And it's really easy to just have it click through all your ads, find the say, find the lowest three of, you know, add to landing page alignment, and then just have it spinning up landing pages for those three. And then Moby can even go in and update the CTA to the landing page you've created just to to boost the performance of of those ads that have a a low conversion rate even if the click through was good and it's not actually a problem with the the creative. Yeah. So, actually, it's created a problem for us because when I when I did that, it gave me, like, four, five different versions of a page. And now you have a dilemma. You want to test them all because they're all great. So and you can because then you have to create we create ads per landing page now at an angle. I'll I'll tell you what what what I do a lot, by the way, is looking at ads and landing pages from different categories, not our category. Not like we're talking about drinks or motorcycles or anything technical because the way we sell our products, it's there's a lot of technology involved in our products even though it's it's apparel, but there's And I look at a lot of tech products or mechanical products, and I just take the page and tell Moby create a version of this page the way they explain their product, but make it for hours. What it will create, which also was surprising for us, and now we do it a lot more. So in the past, we had PDP per product. Suddenly, Moby started creating and said, okay. This this angle is not enough for that product. I can show four of your products that's gonna fit that angle. It it came from Moby, actually. And now we're creating, like, more of a collection page. It's it's a PDP, but it's not a one single product PDP. It's the angle, and then it shows what products can solve that if it's a problem, that angle. So we have pages like that, which Moby created. It it came from from Moby. I almost said him, but it did. I don't know how how you call AI before it kills the call. your he's your need. to reply your teammate. to it. That's funny. That's funny. I I remember when we were talking a few months back, we were talking about creative diversity, and you were exploring, a lot of new personas with Moby. Yes. You're creating ads on new personas. Did you... Did that lead to you finding, like, some new personas that that converted well that you, like, weren't otherwise reaching out to? Yeah. The the the the interesting part. So, yeah, we have four personas that we basically market to their names. You know, there's, like, entire life of this persona, and Moby have all this data. And and I can I can say to Moby, create this landing page or add some landing page and use this persona? It's actually gonna create the images as well that's gonna feed that at least the the at least the age of that persona because persona is not Dutch, just age. But sometimes when I I'll tell the persona to it, he knows the persona, he knows its age. It will create lifestyle images of some woman in that age, but also the lifestyle itself, the image itself is talking about that persona life that Bobby knows by now, which is always blows my mind. It's it's the efficiency of of talking to Moby and then discovering the ideas that actually Moby brings to the table because we give it a simple prompt usually, especially when it comes to creatives. Like, create creative about that angle, and that's it. And, usually, Moby will go into more details than we asked to, and then we discover, like, more ideas, which leads to a a lot of trees and branches of single idea that goes into different, executions. I love it. I love it. Like, true true creative freedom with Moby. I'm curious too from, like, the the data analysis perspective. How how is your team, like, digging into the data, finding insights, or even building, like, custom reports with Mobi? What are you what are you guys doing there? So the one thing that we're building right now with Moby, because we created so many landing pages, Now we need a system to track them because okay. We upload so many new angles and creatives and landing pages. What's going on? The light here. Something. It's getting sunny out there, I think. Yeah. It's sunny out and the and the and the lens is changing my lighting. So we're building now a dashboard that's gonna report on all the landing pages because to be honest, we don't remember how many landing pages we have. It just uploads them to ah, gee, press. Let me see if I cannot go off. Maybe that's better. So that's one. Again, so for example, in in the last week or so, there's a lot was a lot of tweets on Twitter about meta is not working as it used to be. Again, there's a problem as usually, but it's slow. And one of the tasks that I just gave Moby, check last seven days, tell me what's different, why the CPA went up, stuff like that. We do it a lot. Once a week, it goes through our, campaigns and gives us suggestions. We also work with the, what you call it, the automatic media buyer. Oh, So. and I like this this thing that's like, like, a a dot next to the when when you look at the dashboard, at your campaigns, next to a campaign, the the the automatic media buyer have a suggestion. There's a dot. If you click on it, it show the suggestion. And if you like it, you can you can immediately implement it, and Mobi will build either a new creative, even new ad set, or reduce budgets. So we use it every day like that. And, what else? So, basically, This is, any any any question we have is is through Mobi. We don't use Shopify direct, assistant, for example. So anything to do with the business is Mobi through analysis or creative work. That's what I have. Like, I'm sure there's more, but I don't remember it now. No. I like it. I... Sometimes I'll see how often your team... I'll look at and see how often your team's chatting with Moby, and it's it's crazy. It's it's so many chats a day. Like, everything is just going straight through Moby. You you tease sure. even because it's the entire team. I I know what I use and the media buyer, but we have more. The email, the retention team is also using Mobi. I'm not sure how they use it, but they use it a lot. And, again, the CRO team and and people that manage the website. So, yeah, everybody's using it for their own it's a different users. That's super cool. Super cool. Yeah. You you mentioned too... We we can click into this. I think you mentioned something interesting around the, the automated media buyer. That's something that we're we're working on. Not everybody has access to that yet, but we're we're working hard on on this product. Felix, do you wanna, like, touch on a little bit of, like, what that is and and how you use it? So sure. So the concept, I'm sure everybody understands, somebody that like, an AI system that will help you or be the media buyer. I I can just say that we don't use it as a as a single media buyer. Of. course, we a lot of times, buyers. it's, like, collaborative. Yeah. Yeah. But, it's you know, when you manage different channels, different campaigns, a lot of ads, a lot of landing pages, a lot of data going through the system, it's it's really like an insurance right at this point, like an insurance because if we make something, what we want, the media buyer, the automated media buyer want. And usually, when it suggests so we gave it the goals that we have, and based on these goals, the suggestion that's come from the system are based on our goals. It's not like any general, thing. So we gave it a goal that we want to reach specific CPA or increase reach and stuff like that. And and then the suggestion are based almost on a daily basis, but, let's let's talk about the weekly suggestion. It will go through the data and probably we'll see things that we we will miss and will suggest sometimes just reduce reduce a budget or increase a budget. That's the the the I think the most common news that we see. Within one click, it will do it. Both on Google. and, on. Meta for us, it will suggest sometimes copying an ad set and creating the same ad set twice. For example, when you go, you can understand also the reasoning because if you open with a click, it will tell you why the system suggests that you copy this ad set or copy an ad or create a new ad set with a new angle. That's also some part of the suggestion that we see. Again, we are as you said, it's not open for everybody, so we are testing it. And more than, like, it it's it's it works very well. We don't accept all the suggestions. Of course, some sometimes. right. But at least it brings to our attention things that we didn't think out by ourselves. So it will suggest something that we didn't think. We might accept it, we might not, but at least it creates angles for us inside the data that we'll see into. And it's it's it's like an insurance policy because we are we are limited as humans, specifically, with so much data going through our systems. So it it feels, secure to have something like that, go, over your data and suggest or make you aware of something that you were in before. Amazing. Amazing. Awesome. Awesome. Let me see. I got... I have a few more questions, Dylan. Let me know if there's any questions you wanna throw out there too. Or if there's any questions too from anybody in the chat, feel free to send in any questions about anything Mobi related, anything Felix is working on. Feel free to throw anything in the chat there as well. See if any come in. Alright. But I can ask too. I'm curious, Felix. What are what are some of the things you wanna try, like, next? Is there any crazy ideas you have that you wanna push the boundaries with or or things that you want to do with with Mobier AI that you you haven't done yet? So, one of our so we start we're doing CTV. We're doing there's few platforms we're doing with DV three sixty. We're doing, with vibe.co if everybody's familiar. But it's a CTV, and we we used to do linear TV. We are going to get back to that. I would love I didn't try it yet, and I'm not sure if maybe Moby can do it already, but I would love to be able to create variations of TV ads, YouTube. You can YouTube TV as well. I'm not talking about the the normal ads for social media. I would love to be able to edit ads or create, like, an AI editor, but not just cut and paste. without scenes or b rolls. I'm talking about real understanding of that. I'm sure we're gonna reach to that, but I I can't wait. That's something, that's that... That's super interesting. We actually just hired, internally, like, an AI video editor who's very at the forefront of, like, building videos with AI. So he's he's now starting to build just awesome videos entirely in Moby. So we're we're we're starting to put more of that out there to show, like, how, you know, stuff like this can be more pieced together because I know that's, that's, like, a tougher use case, but we're we're pushing the boundaries there internally. It's tougher. Because that that that's why I want it because the the rest of it, we have it basically. You know? We it's it's amazing what we have, the ability to create so many creative landing pages, data reports. What I'm missing is video. You are so. That's what I'm missing. The video. Yeah. I like gonna. do it, like. it. Yeah. No. Don't worry. That's very... Video is very top of mind for AJ, so we're we're pushing there. It looks like we have some good questions here. So, Melody's impressed with with how you're using Mobi. Joshua said for landing pages, how is Mobi building directly into Shopify pages? How do you make edits? So Mobi has a direct integration with Shopify's CLI. So when you design the page in Mobi first, then you can tell Mobi to put that into a draft in your Shopify. And then the page is in there, and you can make any other edits too, in Shopify. You can also make edits with Mobi. Feel like... Feel free to jump in on your workflow, but... Yeah. Yeah. I actually so we have two kind of, landing pages. So first of all, I didn't know Mobi is able to upload the page to Shopify. I asked it for a page. actually very, very new. Yeah. We'll show you. asked it for a page, and it gave me a preview. And when I clicked on the preview, there there's a link. It gives you a link. It it I went to Shopify, and I was a bit shocked because it's it's so it was already on Shopify. It wasn't like a standalone HTML or something like that. And it it just gives you a preview. And then if you approve it, you can add it. You can give Moby, like, direction, what you want to change, what you want to do. It will change the preview. You can see the preview all the time, but it won't publish it. And then it will ask you once if you want to publish it. Only once you publish it, it goes and publish it. On Shopify, there's, like, a question there. You have to to to click approve. It's done by itself. And boom, it was on Shopify. So that was news to me. I I didn't ask it to do it. I just asked for a landing page. But so that's kind of landing page that it creates including a section for the product. Sometime we we are on headless, so we have a different platform, for most of the sites. So when we want to create a landing page that doesn't include a product pay section I mean, there's no section for add to cart and choose sizes or just the data or content. It it will create for us an HTML, entire page. You can edit it on Mobi, and then it will give me the HTML. I just copy and paste it into our platform. Then we have a different kind of landing pages on our headless platform. Again, very fast, very efficient, same thing. This kind of pages, we actually even we you can point on-site on Mobi to different section and tell change just that. Or if you created an image, like, there's an editor within Mobi that you can point and say, change that, even the color of of the model. So that's super, comfortable and easy and efficient. And, again, it it it just creates this energy that you want to create more and more because it's so easy. And it's also on point. Like, it with time, you don't have to change anything. It it uses the phones. It uses the colors. It you it uses every guides we have within the brand. So you only have to focus on the data and how it shows it and what you want to change. I love it. I love it. That's so great. There's a question below, and then we'll go up. I can see other other ones of, they're asking any frameworks or tips on building out those pages, but it really just seems like it's... I think you can probably explain it well, Felix. But because Moe has so much context and it's also... We have the best practices built in, they will be pretty good out of the box, and they'll follow a lot of the best practices. And then you kinda can just fine tune from there. So thing actually sorry? go ahead, Felix. Go ahead. No. We we are what I learned is basically give it the widest directions possible, not too limited because it comes with ideas better than ours. So, again, as I said, we we're just gonna give it if if there's an example, and I'll take example from a different like, I gave it examples of of, landing pages talking about, car tires or, energy drinks, which is not our category. And I just said create this kind of, angle or or, concept for us, and it will create. So I'm I'm trying not to limit it to anything or tell it to exactly what I want because it usually comes better ideas and create a more diversity in the way we think. So my my orders or my prompts to mobiles usually create that kind of angle for under outfit. That's it. Love it. 69% of the times, it comes with an amazing page with on spot and even more than I asked. And a question someone asked is building a landing page, how does it relate to, like, the buy box, add to cart functionality? The the pages themselves, like, we we follow all of Shopify's best practices for uploading products into your cart. So the buy box functionality should work by default. Same thing with, like, variant selection and things that way. Where we don't currently have support and it's something we're working on is, like, subscriptions. So if you're a a beauty brand and you're selling a thirty day subscription to one of your products, the landing pages aren't natively gonna support those subscriptions. So for someone like Felix where it's one time purchases, the landing pages work right now. And if you're doing one time purchases, awesome thing to try. If, you know, you're driving products that are you're you're really dependent on subscription sales to to keep your your ROAS numbers where they need to be, you'll wanna hold off until we can launch that that integration with the review per or subscription providers to to fill that gap on the buy boxes. It's actually sometimes ask you to remove the product section, and it can't because that's Shopify rules. Sometimes we want landing pages that the product is not on the top. Yeah. As you said, it creates immediately the product section. There's an add to cart button. There's the the selection of color, sizes, and everything. It's there. It works amazingly. Sometimes we just want so I just gonna tell Mobit, for example, take the product section, put it at the button because we want to test a page that without the product, section at the at at the at the beginning of the page, and it it does that. It's very easy to move this section where you want it, but you have you must have it on the page at least when you create landing pages about products. Again, if we want a different product page, we're just gonna create an HTML and upload it to the, to our headless, platform. Alright. We have a lot of good questions in here. There... There's one about how how have you used Mobi for collaborating and planning in your BFCM planning? So we've been we've been around for five years. BFCM is not something that we really focus on specifically on new customers. For example, it's too expensive. The way we look at, Black Friday, Cyber Monday is basically monetizing our existing customers, create a good offer for them. So we're probably gonna create a landing page specifically for existing customers that we're gonna use in our email campaigns and any other campaigns we're gonna have. We we we usually, on Black Friday, reduce the media spend because it's too expensive. It's not the best time for us, at least in our category, to buy new customers, but it's the best time to monetize the existing customers and create good offers for them. So again, once we reach that, it's gonna be very easy for us to create a lot of different landing pages for existing customers, each to whatever they bought in the past. For example, if somebody bought, we have different styles, we sell bras and underwear, somebody bought a specific style of bra, we can create a special offer and create a landing page based on what they bought and send with Klaviyo just for these people, this this segment that bought that specific style. Stuff like that, that's what we plan to do. That's great. And, this is a good question from Corey. I like this. He said there's a lot of talk about Mobi Wins here. What are some of the losses or swings or misses Mobi had, and how do you evaluate, pivot, and improve? Because I think, Felix, you're in a good spot now where you've trusted and you've worked it with it for so long that it... Like, a lot of people are probably wondering, you know, how do they get to where you're at or, like, how... And how have you gotten there? Or, like, maybe when Moby's wrong, what do you do? So if we're talking about the AI on Moby, if it's wrong, we ask it to correct it and it corrects it. It's it's like I've I've I can't think of a single thing that Mobi was so wrong that it it created a catastrophe. If we're talking about creatives and landing pages and data or the content it puts, We go over it. If we need to correct it, it's super easy with Mobi. Either you tell it to correct it or you you have the editor if it's a landing page, and you can point to the specific section or item that you want to to correct. If if, for example, Mobi will is wrong with data. So a lot of times, we'll we'll run several several reports, and let's say something in the report that Mobi created doesn't make sense to us. We'll ask it through a different angle. So it happened to us it happens a lot actually that we are not sure that the data Moby provides makes sense to us. So we're gonna ask another angle, still with Moby, and ask you, okay. Try to to to give me this data from different dates, different products, different audiences, and and then again, there's still human involved there. We read the data. We don't let Moby, run by itself. And it's super easy. It's like, I can't think of something that was catastrophic. So, and most of the time, if Moby is wrong, it means it's missing some kind of a data that it's not in in the system. So you have to provide it. We're doing TV sometimes. We're doing things that Moby is not connected to. So it it it will so most of the time, it will flag something that doesn't make sense to Moby. It will say, okay. This is the data. Something doesn't make sense. And then if you have another layer of data that is outside of Moby, you just add it. You you you prompt it or you write it into the box and then but that's the way we use it. Right? How, how big is your team, Felix? Somebody's asking about. that. Very small. It's a very small team. On marketing so the entire team, let's say marketing, we're talking about five people. For and I'm talking retention, media buying, and, creatives, CRO. It's every we are five years old. We're still in the in the in the in in the startup mood. And the reason we are five is also because of AI. We we thought always that anytime we think we need another person, we check if AI can do it. Most of the time, it's Moby, and we just don't need to hire more. That's that's the the the honest truth. So. we kept small for a long time, and I don't feel the need to hire anybody else at this point. I'll tell you something. We hired we had, we had a social, influencers manager, like, people that like, a a group or we had it's it's a team of two people that reach influencers and creators and creates a relationship with them. So one of the team, members left us, and we thought for a second maybe we don't need to hire. On that position, we hired somebody new. But most of the position like media buying, creatives, we we we just don't feel the need because of the AI. It's it's so efficient. Data analysis. We have a team of data analysis. So we have a a very good team of data analysis, but we didn't grow it for a long time. We we have we actually discovered a lot of different, things to solve because the AI the way an AI can analyze data is much better than any human probably because there's a lot of data. And we found a lot of things that we help us fix the business dramatically. But it's not for more people. It's through AI. I love it. I love it. That's that's a really awesome point. It's cool it's cool to see. I've been able to just do a lot more with with a lot less, from fully embracing AI. Amazing. I think... Let me know, guys, if there's any... I know there's some questions here. For for Helma's question, we can... We'll we'll have the team reach out to you directly and and help through that. We can definitely get you connected with the right person, there to just navigate the right attribution models and all of that. Yeah. Zoya has a question on any tips on handling a new product line for BFCM. We have an upcoming launch with an audience of women 40. I feel like... Feel like it's it's probably similar to what you were talking about before with using Moby to build out a lot of those assets. Let me know if you have any other recommendations there. So for example, on the lookbook on the pages. So, again, we used to have photo shoots and what you have is what you have. Now we're actually testing a lot of, images because of the of what Moby can create for us until we reach either we segment who reaches that page or we we test actually the creatives for a new product until we find the ones that convert the best. And it's super easy because, there's a we have entire process that starting with one image that we shot on our phone with a model in the office, and then it can it can reach different variations until we find the one that speaks best for the audience. And that's the way we launch new products, for example. We still start with a shoot, but it's on on a cell phone. Sometimes it's on a on a dummy in the office, not even on a person, and then Mobi creates a model out of that, stuff like that. But because of Mobi, we test a lot of different content angles, whatever. It's super easy. Amazing. Amazing. Alright. Awesome. I think, I think that's it for most of the questions. I guess I've I have I have one closing question for you, Felix, and then we can... Oh, wait. Okay. We have we have another question. This is a good one. For creative generation, do you upload templates or images, or does it create from scratch? I think a lot of times you're uploading images or or templates. Right? We guess both. so we are we we probably most of the time, we upload images, but we create a lot of from scratch as well. Or I give it an example for something completely different. So or actually a lot of times the templates we use now are all the images that Moby created long time ago that works well for us. And so just to keep the model, for example, stuff like that. I'm not the one doing that. There's another team member that's doing that. She's an expert in that, by now. It's like it's insane the the amount of work and the capabilities that we reach, nobody can tell it's CI, for example. And it creates a full control for us on the lookbook and the way people experience the page and the images on the page. So most of the time it's gonna be from, image. We don't use templates. I think it's because Moby just got the data already. I I don't know why, but it creates good images, like, for us at least from from the beginning. Maybe it has the the old data, what works, I don't know. Yeah. And it might be too just because of, I think it's a good point because of, like, you were you were leaning in and and using Mobi. And then as the creative generation stuff, became available, Mobi already had a lot of context. But I will say for newer customers, if you feel like, you know, the results aren't perfect yet, which is, like, some people definitely see that. Like, the more you just give feedback to Mobi and give it more of the context. of what's good at it, is it'll learn it'll learn very fast, and then it gets to the plan. it's a process. It's a Yeah. don't expect it to be right on the first batch. It's a process. It's a process for us as well. Amazing. My last question, Felix, is how would you how would you describe Mobi to somebody that, like, hasn't used it before or hasn't leaned into it? Moby. So so there was a question about how many team members. It's the most efficient team member we have. That basically, that's that's the thing that can do every aspect of the business almost. So the best description is is it's the team members we all rely on. If we have a need and sometimes even if we don't have time, we're just gonna throw it to Moby. So it's the most efficient team member we have. I don't want to insult. any team members I have, but come on. Moby is better than anybody. Amazing. Amazing. Alright. Thank you so much, Felix. We can, we can wrap it up at that. Thank you, everybody. We will send out the recording. I know somebody was recommending more for, like, we'll send out, like, more than just the recording too to help you all. I know we've been sending out prompts in the past. We'll give you kinda just some of the recaps and best practices from this because I think there's all so much we can learn from how how Felix uses the product. Alright. Thank you, Thank, you. Thank you. Bye. Thank you. for your time. Of course. Of course.